The band are performing in a set location of what appears to be a studio. Black and lava-like interior. Lots of soft, low lighting. Their stage turns into a kicking bull.
Director/Artist: Juanjo Guarnido; ex-Disney artist and comic book illustrator, evident in the music video's cartoony aesthetic
Thought Beats: Music is a contrast to music video: Completely subversive of the animated music video genre. Instead of there being a narrative, the video is solely performance based.
Visuals to Lyrics: The visuals actually have nothing to do with the music video, save for the word freak perhaps tying in with the clip of freak shows. The song talks about the online community--specifically sites such as youtube and vine, where stupid people film themselves doing stupid things for online popularity. That being said, transforming the band into loveable cartoons is just as narcissistic as trying to skateboard.
Technical Aspects: Obviously, most of this has been achieve with editing software and flash. The cartoon animation is seamless. I'm in love and a little confused as to how Juanjo has managed to make a heavy metal band look like Disney princes.
Mise En Scene: Costumes are befitting the heavy metal genre, as is the dark and dingy set: Black and orange are the main components of the colour scheme.
Star Image: The performers seemed to have been transformed into cartoons. As well as this, circus-like posters are scattered about a wall showing members of the band, as though they are performers.
These cartoon versions of the band have inspired me to perhaps create a digipak or an about page on the web site in a similar style.
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