Wednesday, October 15, 2014

Doom and Gloom | The Rolling Stones



Thought Beats: The drum beats offer a basic 1/4 time signature, as is common with the classic rock genre - but the guitars screech out in odd syncopations which aide in speeding up the tempo of the music, making for an energetic
Portrayal of Women: Although she is shown without her kit off, the directors have done it in a way that seems to be subversive to the sexualisation of female. There is no sensuality; when she is seen nude, she is either writhing in rubbish, hitching a ride or rolling around in money. She is not seen as a sex object--it's as though she's having a piss-take of 'those' sorts of videos, whereing the woman should always be the centre of male affection. This is not the case; she is also seen dressed as men and throwing up in a McDonalds. In theory, her scanty outfits and extroverted attitude should be sexual--but the cuts of the camera are too quick, and one cannot escape the topics that she is actually acting out such as consumerism and how western culture is a thow-away, ultra-pop, money-driven land of doom and gloom.
Visuals to song: As the band performs, their muse Noomi (as seen in the Kasabian music videos) performs in various locations, acting out controversial topics of Western culture such as her being an oil tycoon who causes pollution, and in one scene she is smashing up her house as a soldier.
Technical Aspects: There are a lot of sharp, quick cuts which help transition the clips during the music video to the beat of the fast paced music. There are also moments where the picture begins to develop static and warp, as though a TV channel is being changed on an analogue TV.
Here, Keith Richards is seen playing the guitar in what appears to be a dilapidated warehouse; the rolling stones tongue-and-lips logo is just visible in the corner, which appears to be spray painted on.

Even though Noomi Rapace is topless in this part of the music video, she is portrayed in a non-sexual way. Whilst dancing around in the rubbish, she is not seen to be looking at the camera to reinforce the voyeuristic nature of music videos. It's more of a display of openness and vulnerability: All that she has is rubbish.

In this deep three shot of the band, more of the members are on display in a disconnected manner: as there are not close-up, there is a voyeuristic nature to how the band are portrayed; perhaps the monochrome colour scheme is a sign of honesty and frankness.

The clips of the explosions is layered over with a digital-style plug in to make the viewers feel disconnected to the violence: it's as if they're watching another new broadcast, so won't take this as seriously as they should. I like how simple this effect is, and the texture it adds to the video.

The muse is seen now in a more sexualised fashion: such is evident due to the high angle shot of her rolling around in lingerie whilst wearing lingerie. Her red lips also connotes lust and danger. A trophy woman is often seen in rap and rock music videos, but this also may be a comment on Western values and capitalism, how sex and money is all that's really important to us.

A clip of a stock market graph being smashed apart cuts up the action: the colours are clear and vivid, and are no doubt a reference to the recession. Again, the blue-and-red overlaid makes the clip appear digital or 3D; not real, but recorded.

Text appears over an action sequence of tanks crawling about in night vision: the lyrics then appear on screen as though painted on. I would like to replicate this effect; it also reminds me of MCR's Na Na Na lyric music video.

The muse is now seen performing alongside the band, replicating Mick Jaggers's moves. As she does, the real Jagger keeps appearing in separate clips, making it appear as though Noomi Rapace and the Rolling Stone are turning into one another, or are the same person.

Later, we see the woman portraying an oil tycoon. Nothing sexual can be made of this, not with those mutton chops - and although she is not wearing anything under than blazer, her pantomime-performance of masculinity seems to be a piss-take of wealthy western men.





From this music video, I have gathered the basics of what I want to include in my music video: Special effects which give the illusion that the music video is filmed on a TV, performance from puppets and maybe one story line that will be acted out by the other puppet. Puppet is fun to say.

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