MACRO FRIENDS

NON ADDITIVE DESOLVE

I used the non-additive dissolve near the opening sequence in order to give the illusion that the band/actors are jumping out of one another. A similar effect is also used in the System of the Down video Chop Suey, as well as Around the World by Red Hot Chilli Peppers, who also tie into the rock genre which Macro Friends sits itself in. 

BLACK AND WHITE

I changed the video to black and white so that there was some synergy with the digipak as well as the website. I wanted the album titles 'monochrome' to more like a mantra than a product: but the purpose of grey scaling the image is to do just that. To sell the product. I was also influenced by Die Antwoord's I Fink U Freeky music video. 

YELLOW ARIAL FONT CAPS

Yellow against a black background is commonly known to be a high-impact colour scheme. Therefore, in order to have amore dramatic effect I overlayed lyrics on top of the clips to draw attention away from some of the messier camera cuts, and to also entertain the audience. They learn the lyrics as well as the get a taste of what the band is about. I got this idea from My Chemical Romance's lyric video of Na Na Na.

RGB Split Glitch Logo

In the Rolling Stones video mentioned previously as well as several interesting graphic designs on the website tumblr is a special effect that I wanted to use whilst making my video. On GIMP I have more or less got to grips with how to accomplish the 'glitch effect' with the use of layers, but the process of making a moving image appear to be malfunctioning proved to be much more difficult. However, using a youtube tutorial, I managed to great an RGB split effect with my band's MF logo.





Another free resource I used was a downloadable sound effect from soundcloud, which added to the illusion of the glitching-out logo of the band. This effect is probably most commonly used in techno and electro music ( the tutorial itself includes a dubstep-sting along with the logo) but I think that it works well with the genre of pop-punk due to the fact that it accentuates the point that Macro Friends are part of a subversive genre. Their aim is to 'hack the system' *general socialist student mumbles* and more or less invade the mainstream.







The finished result is less impressive that that show in the tutorial, but as far as first attempts go, I think it's do just fine for an opening or closing clips for the music video in order to establish the band's brand from the get-go.

Outtakes