Intertextuality is when a form of media references another. You may have witnessed the Big Band Theory's heavy-handed examples of putting pop culture references into their show in place of actually comedy. Other examples are of adaptations or 'inspiration' for the creation of something. For example, the plot to Lion King was heavily devised from Hamlet.
A director who frequently uses Intertextuality in his work is Quentin Tarantino:
In one of Tarantino's earlier films Pulp Fiction, the character of Marcell's Wife blatantly describes the plot to his later project: Kill Bill, which is, in itself, an insane mesh of pop culture and movie references. There's music from the classic television series Green Hornet, The Bride dresses in bruce Lee's yellow jump suit during the fight scene etc.
Many more examples of intertextuality can be found in this short video:
Quentin Tarantino, In my view, is not the greatest director - but he is one of the most famous due to his successful merger of genres. he himself decided to go into the movie business whilst working at a video store; a friend of him encouraged him to write a script: That script just so happened to be Reservoir Dogs. Since then, many of his films have been salutes to his favourite genres.
Django Unchained (Blaxploitation/Western), Inglourious Basterds (War), Death proof (Exploitation), and Kill Bill (A Samurai movie which is also spliced together with elements of a Spaghetti Western.) The soundtrack itself features music from Sergio Leone's Dollars trilogy.
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