Tuesday, September 23, 2014
Kasabian | Eez-Eh
Thought Beats: The music is fast paced and upbeat with an electro beat. The band's singing is repetitive and they sing in a rough, British accent. It has the feel of a video game soundtrack, or something you'd listen to whilst jogging or in a club: energetic.
The stars are seen in various situations with different backgrounds and objects, mostly singing into the camera - both low, high and mid angles. There are very few close ups, and the band members seen to be homogenised with one another and their surroundings. It is, however, very performance-orientated and the story line is not clear: something that I'd like to incorporate in my own music video.
There is no clear link with the visuals to the song, unless you count the part of the song where the lyrics proclaim "turning my milk sour", and one of the performers spit out a bottle of milk. Noomi Rapace is occasionally seen actually playing the instruments and 'howling' in key with the music; the band members also lip sync.
The narrative is abstract and the performance is focused on the band's 'acting' as opposed to having them playing instruments. They're seen jumping, dancing and interacting with objects such as joke-shop glasses, toy guns and monkey statues.
The lighting is soft and saturated. The whole of the warehouse is probably lit from high above, and additional sit lighting and reflectors have dimmer the impact: Rembrandt lighting + Butterfly lighting due to nose shadow.
The Technical Aspects of the music video are simple yet affective. The quick cuts make up for a lack of camera movement and gives the piece a professional feel despite how little has been used to achieve the piece. There is a part of the music video where Noomi Rapace puts on a wig backwards, and one of the bands are rotating. Using desaturation and a colour mask, the pink backgrounds on which the band perform are the only colour sources in the video. Very little attention has been paid to mise en scene: the set is literally blank sets in a warehouse, possibly used for professional photoshoots. Their outfits are black and white - or at least, they appear black and white. I like the simple contrast of one of the performer's striped T Shirts and glove, in the style of a skeleton. As well as the back and white + one colour technique I will be nicking the costume ideas for my own music video. Also, obscure objects and props that the band use during the music video is an interesting idea, (as seen in Red Hot Chili Pepper's 'Can't Stop').
The portrayal of women is done in a very different manner as opposed to most videos of the pop genre. Noomi Rapace (Actress) feature in a none sexual manner; fully dressed and featuring as the 'muse' of the music video rather than a sex object to be draped over the band.
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